Anders Axel Wallace, phd UX researcher & Designer

UX Portfolio

2022
Creating Rocket Mortgage consumer finance personas

About Rocket Mortgage Personas

Leading a multi-month research effort to design user personas for the future of Rocket Mortgage digital consumer finance products.

Skills Used:

  • Project management
  • Facilitation
  • Workshop design
  • Listening tours
  • Literature reviews
  • Survey design & analysis
  • Artifact design
2021

About Future of Rocket Mortgage Servicing (RMS)

Leading a four-week design sprint to envision the future of Rocket Mortgage as a hub for personal consumer finance.

Skills Used:

  • Project management
  • Design thinking
  • Facilitation
  • Storytelling
  • Workshop design
  • Collaboration
  • Presenting to stakeholders
Future of Rocket Mortgage consumer finance design sprint
2020

About RADAR

A data analytics platform for NBCUniversal researchers and analysts.

Skills Used:

  • Heuristic markup
  • Competitive analysis
  • User discovery & interviews
  • Feature prioritization
  • Writing epics and user stories
  • Creating task flows
  • Sketching + wireframing
  • Conducting user acceptance testing (UAT)
  • Creating high-fidelity UI designs & prototypes
  • Building design systems
  • Executing logo design
NBCUniversal Radar logo
Colgate hum electric toothbrush logo

About Hum

Semiotic analysis to inform market and brand positioning for Colgate's entry into the connected electric toothbrush (ETB) market.

Skills Used:

  • Semiotic analysis
  • Product research
  • Market research
  • Ethnography
  • Shopper & retail associate interviews
  • Video diaries
  • Social listening & web scraping

About Ask Brooklyn Museum

A museum exploration app is looking to create version 2.0 by leveraging the power of human-centered insight and design.

Skills Used:

  • Quantitative user research
  • Text analytics
  • Data visualization
  • Affinity mapping
  • Archetypal branding & personas
  • Creating user journeys & task flows
  • Sketching + wireframing
  • Building design systems
ask brooklyn museum app logo
2019
cuny science forward website logo

About Science Forward

An online open educational resource (OER) dedicated to bringing cutting-edge science curriculum to teachers and students at CUNY and around the world.

Skills Used:

  • User research
  • Trend analysis
  • Market analysis & forecasting
  • Surveys & quantitative analysis
  • Usability testing
  • User personas & journey mapping
  • Product feature prioritization
  • Information architecture
  • Designing wireframes and mockups
  • Graphic design & brand identity
  • Creating clickable prototypes
  • Web development in Wordpress, HTML & CSS

About Browzwear

A leading 3D garment design & prototyping software program is looking for a user experience reboot.

Skills Used:

  • User research
  • Market research & trend analysis
  • Social listening
  • Usability testing
  • Affinity mapping
  • Creating storyboards
  • Creating user journeys
  • Brand strategy
Browzwear logo
rove travel app logo

About Rove

A trip planning app to help you connect with your friends, family or fellow travelers every step of the way.

Skills Used:

  • User research
  • Usability testing
  • Market & trends analysis
  • User personas, journeys, scenarios & user stories
  • Product feature prioritization
  • Site maps & information architecture
  • Sketching, low-high fidelity mockups & prototyping
2018

About myShadow

A role-model marketplace to accelerate personal and professional growth by pairing mentors from diverse industries with mentees for one-day job shadowing experiences.

Skills Used:

  • Project management
  • Researching competitors and market opportunity
  • Designing wireframes and mockups
  • Creating style guides
  • Creating user journeys and user flows
  • Creating user interfaces and UI component libraries
  • Building interactive prototypes
  • Conducting usability research and testing
  • Presenting to stakeholders
myshadow social networking app logo
the paideia institute logo

About Nexus @ The Paideia Institute

An online social network, the Nexus project, for members of this nonprofit community to meet, interact, and further public interest in the Classics in the 21st Century.

Skills Used:

  • User research
  • Usability testing
  • User journey mapping
  • Design wireframes and mockups
  • Web development in HTML and CSS
  • Graphic and logo Design

About Good Game

A choose-your-own-adventure website that uses the emotional and empathetic power of storytelling to give life to anthropological research in new ways.

Skills Used:

  • Project management
  • Ethnography
  • Data coding
  • Strategic analysis
  • Creating style guides
  • Creating storyboards and user journeys
  • Interaction design
  • Designing wireframes and mockups
  • Web development in HTML and CSS
  • Usability testing
good game logo
2017
alumni aloud podcast logo

About Alumni Aloud

A career strategy podcast by PhD students for PhD students.

Skills Used:

  • Interviewing
  • Project management
  • Participant recruiting and tracking
  • Social media marketing
  • Content creation
  • Audio editing, production, and sound design
  • User research
  • Engineering web hosting and web streaming capabilities

About Thesely

An interactive data visualization and career exploration tool.

Skills Used:

  • Project management
  • Collaborating with data scientists
  • Data visualization
  • Web design
  • HTML, CSS, and Javascript
  • Usability testing
thesely logo
2016
bandaide logo

About Bandaide

Medical chatbot that encourages mindfulness and positive behavior modification around pain management.

Skills Used:

  • Competitor research
  • Graphic & animation design
  • Interaction design
  • Content creation
  • Narrating voice-over scripts
  • creating promotional video and stakeholder presentation

About GC Connect

Web platform for networking, exploring careers, applying to jobs, and making appointments with career counselors.

Skills Used:

  • Facilitating focus groups
  • User experience research
  • Usability testing
  • Information design
  • Graphic design
  • Filming, narrating, and producing promotional videos
gc connect logo